Write The Future - Nike
Sunday, May 23, 2010
A few days ago I saw Nike's Write The Future advert and it, of course, was premiered during halftime of the Champion's League final yesterday. Wow. What a great advert. The depth was phenomenal, but what struck me the most was the ever-so slight exaggeration of football's impact on a nation. Football is big, and the World Cup is the biggest tournament there is. The split second where Rooney sees his wretched future if he let Ribery get away with his intercepted pass is genius. The Nike advert with Ribery instead of Rooney is clever. Wieden + Kennedy did an exceptional job with this. Here's the advert if you haven't seen it yet:
Look out for LIVE BREATHE FUTBOL's first advert coming shortly!!!
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